Personas and the Five W’s — Discovering What to Write
STC-Montreal Event | Posted March 1st, 2006
Join Geoff Hart as he discusses how to use the new tool of personas to understand audience needs, and the traditional journalistic five W’s to create content that meets those needs — and equally importantly, to avoid creating irrelevant content.
Geoff works with authors from many parts of the world as a scientific editor and translator. An Associate Fellow of the Society for Technical Communication and past-president of STC Montreal, Geoff currently manages the Scientific Communication SIG and edits its newsletter.
This presentation will be held in English (questions will be answered in the language they were asked, English or French)
When: Tuesday, March 21, 2006, 7:00 pm – 9:00 pm (doors open at 6:30 pm)
Where: Ruby Foo’s Hotel, 7655 Decarie, corner Paré, just north of Namur metro, free parking, Directions (www.hotelrubyfoos.com/location.htm)
Entrance Fee: Free for STC-Montréal members, $5 for STC members not belonging to the Montreal Chapter, $10 for non-STC members
