Guerilla Usability: Enhancing the User Experience in a Reluctant Organization
STC-Montreal Event | Posted October 1st, 2006
Usable products increase sales and decrease support costs, providing an impressive return on investment that has been widely documented. Despite this, some organizations are reluctant to invest in the user-centered design methods that will enhance their user’s experience and their organization’s profitability.
What can the tech writer do?
Tech writers are well positioned to implement guerilla usability methods that nudge, prod, encourage, and—in extreme circumstances—harass the reluctant organization toward improved usability and profitability.
What’s in it for you? Greater influence and respect within your organization and the satisfaction of knowing you’ve helped your users.
In this presentation you will gain an overview of user-centred design methods and the strategies and tactics to implement them in your organization.
About Howard Kiewe
Howard Kiewe was a technical writer and a former President of STC-Montréal. He is now a user experience consultant and is currently at McGill University developing the user interface for an oceanographic observatory.
This presentation will be held in English.
When: Thursday, October 26, 2006, 7:00–9:00 pm (doors open at 6:30 pm)
Where: Ruby Foo’s Hotel, 7655 Decarie, corner Paré, just north of Namur Metro, free parking. Directions (http://www.hotelrubyfoos.com/location.htm)
Entrance Fee: Free for STC-Montréal members, $5 for STC members not belonging to the Montreal Chapter, $10 for non-STC members
