Editing with Webbed Fingers
STC-Montreal Event | Posted November 10th, 2007
Web usability studies say that text should be concise, scannable, and written using simple language. But the draft text you’ve just received is written in long, complex paragraphs and shows no sign of relief. What must you do to get it ready for publication on the Web?
This presentation looks at writing for the Web, how to anticipate your client’s needs, and design better text concepts. We’ll share ideas on making less text do more by giving it visual impact, and making it a vibrant source of energy that carries the reader through the information.
About Christine Hastie
After living in a Cree and Métis community, directing a program for developmentally challenged adults, Christine Hastie set herself up as a communications healer in Montreal in 1993. She was delighted to find the Editors’ Association of Canada and was chair of the Quebec/Atlantic Canada branch for several years. Now with Communications and Public Affairs at the Canadian Space Agency, she writes and edits text for Web and print publication. For an article in La révision professionnelle : processus, stratégies et pratiques (2007), edited by Université Laval professor Jocelyne Bisaillon, she studied the rewriting process.
