Editors’ Association of Canada seminar, “Paper to Pixel: Editing for the Web” with Christine Hastie

Learn how to edit effectively for the Web, and network with other writers and editors at the next Editors’ Association of Canada (EAC) professional development seminar. The EAC is pleased to present “Paper to Pixel” with communications specialist Christine Hastie on September 24th, 2009 at Hotel Ruby Foo’s in Montreal. STC-Montreal members can register at the discounted EAC membership rate, so don’t miss out!

What You’ll Learn

Web text should be concise, scannable, and written using simple language. Hundreds of studies have confirmed this. But your client’s draft is a long report and doesn’t look like a Web page at all. Or perhaps a client expects you to develop Web pages from a variety of materials. This presentation will help you identify your client’s needs so you can offer Web-appropriate text. We’ll share ideas on making fewer words do more as they become a vibrant source of energy that attracts readers and carries them through the information.

What We’ll Cover

• Understanding Web readers’ needs and expectations in various contexts
• Structure and other features of good Web writing
• Developing an approach to the project and steering through the challenges
• Adding value and ensuring quality

Note: This workshop can be helpful for editors/writers looking to enhance their structural editing skills.

About the presenter

After living in a Cree and Métis community for several years, Christine Hastie established herself as a communications healer in Montréal in 1993. She freelanced for a number of years—creating her first Web page and a touch-screen interface in 1997—and joined the federal public service in 2002. Now working at Ste. Anne’s Hospital in Communications with Veterans Affairs Canada, she develops tools for a community of practice in mental health. Specializing in rewriting, she contributed an article to La révision professionnelle : processus, stratégies et pratiques (2007), edited by Jocelyne Bisaillon. Christine has a Master’s degree in English literature from the University of Western Ontario.

Rates

The Editors’ Association of Canada has made its Montreal seminars available to the STC at its discounted membership rate. The cost for members is $160, instead of $220 for non-members, and includes lunch and coffee breaks. The seminar is fully described on our website at www.editors.ca/branches/qac/pd/index.html.

Note: Those STC members who wish to attend must forward their membership ID numbers with their registration.