Reposted from notebook.stc.org.

Two teams are tasked with supporting a large website as well as peer localization in the field. Each team incubated collaboration solutions to address internal communications needs, but over time each solution evolved to meet specific user needs differently. One solution became a social platform where users could help other users, from over 60 different geographies, learn to use and exploit the features of a new CMS. The other solution evolved into a platform that automated the presentation of key publishing and localization information needed by regional teams to make business decisions about content to localize and deploy on their local websites.

Both, though, evolved from a weak social solution (supporting team members who already had strong interpersonal ties) into a strong social solution (addressing the needs of large, geographically dispersed teams with weaker social ties). Ken Efta presents a case study of the two teams, how they differed, and how they compared, in the STC webinar Social Solutions for User Support and Communication, taking place Wednesday, 11 August, from 1:00-2:00 PM EDT (GMT-4). Click the link for more information and to register!

Ken will show participants how to:

• Define and determine when “weak social” tools and interaction vs. “strong social” tools and interaction are necessary and appropriate
• Determine appropriate ratios of authorship to participation to consumption
• See how “weak social” is still social and can help drive key conversations
• Leverage in-person communications to drive requirements and build momentum for strong social solutions
• User support and communication is an ever-evolving situation. Explore your potential social solutions with Ken Efta and STC.

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